History of the Company
RoaDDoggZ productions, LLC officially began in 2003, but the seeds were planted three years earlier when RoaDDoggZ ‘s CEO Jennifer Young and General Manager Stephen Jackson were asked to solve a problem during the 2001 Seagram’s Gin Live Tour™.
The couple used their experience in streaming video and video production to assist Seagram’s Gin in creating the Walk of Fame in 2001. The Walk of Fame is an interactive component of the concert tour where concert goers were made the stars by being videotaped at the concert in a style similar to red carpet affairs.
In 2002 Stephen and Jennifer produced the Walk of Fame, edited the videos and placed the videos on Seagram’s Gin website in 24 hours or less after they were produced. This was unheard of for small video productions and the couple was seen and trailblazers in the next wave of streaming video and interactive consumer production. Stephen and Jennifer used their marketing skills to increase tour impressions and were named tour producers in 2003.
In 2004 RoaDDoggZ productions were able to broker a multi year agreement with Pernod Ricard USA Seagram’s Gin parent company. RoaDDoggZ productions were able to broker the agreement by providing long term cost savings while improving the tour experience and increase the tour’s impressions. During this time Seagram’s Gin sales were increasing as a direct result of the concert tour.
In 2005 RoaDDoggZ productions concerned about how long the Seagram’s Gin Live tour would go on decided to build their client base. Their first action was to get certified by the NY/NJ Minority supplier Development Council, Inc. RoaDDoggZ productions was certified in November and in 2006 RoaDDoggZ productions General Manager Stephen Jackson was charged with increasing the company’s business through the Council. During the year RoaDDoggZ productions has produced an award show for an international film festival, they’ve also produced 3 documentaries, several corporate communication projects around the country, corporate Podcasts and Vidcasts and the Seagram’s Gin Live™ sales & marketing promos that received several industry awards for animation and content.
Additionally, RoaDDoggZ productions began to build their client base by offering additional services in event production and marketing videos. In 2006 RoaDDoggZ productions participated in their first Business Opportunity Expo and other Council events. While Stephen was networking and learning about Supplier Diversity the company was acquiring new MBE clients.
2007 saw RoaDDoggZ productions introduce new interactive services and a new subsidiary. Due to our mentorship in the Council’s Center of Excellence RoaDDoggZ productions created the RDZ production Group, LLC to focus on live event production while RoaDDoggZ productions focus on video production. RoaDDoggZ productions MBE to MBE business increased and we were invited to present our services to several corporations.
